Spread SLO
Share the spirit of San Luis Obispo—where life moves at the pace of gratitude, kindness, and open hearts. Whether you live here or just carry it with you, Keep It SLO is a reminder to savor the moment and spread that easygoing magic wherever you go.
Made to keep things SLO
Whether is the vibe, the pace, or just that special quirk, it’s worth celebrating.
Because We Love It
Live Slow, Live Well
Celebrate SLO’s pace—unhurried, intentional, and present. This pillar connects to mindfulness, savoring small joys, and resisting the rush.
Community Over Everything
Reflect SLO’s generous, welcoming spirit. Wearing Keep It SLO means supporting kindness, connection, and looking out for one another.
Protect the Place You Love
Honor the natural beauty and uniqueness of San Luis Obispo. Encourage locals and visitors to cherish and preserve its environment, heritage, and way of life.